Pay Per Click
A Good PPC Strategy Increases Conversions
PPC or Pay Per Click is an effective and reliable marketing strategy that can bring a lot of traffic to your website. The ads are highly visible, and if you include the right value proposition, you can quickly compel people to shop.
A successful PPC strategy requires an in-depth understanding of the AdWords platform, and that’s what we at Identity Creative Group offer. We create highly-efficient and streamlined PPC campaigns that provide high ROI.
What Is Pay Per Click?
Have you ever noticed the ads displayed at the top of the search engine places? Or the ads in different news media websites or blogs? They are Pay-Per-Click advertisements offered by Google.
When you create a campaign, the ad is displayed on the search engine results pages when users search targeted keywords. The ads also appear in Google affiliated websites. You have to pay a small fee for every time a user clicks on the ad, which is why this system is called Pay-Per-Click.
PPC Benefits
PPC offers several benefits and can become a vital part of your marketing campaign. A well-managed ad campaign can attract attention to converting customers and increase sales considerably. Here’s a look at some of the most significant benefits of PPC:
Immediate Results
Unlike organic marketing strategies, PPC delivers fast results, and you can see traffic within hours of the launch. This can help new businesses find traction and get business early.
Flexible Spending
A marketer can tailor their PPC campaign to almost any budget. You can set a cap on the clicks and ensure the ad fee doesn’t increase beyond a fixed number. Once the clicks reach that cap, Google will stop displaying the ad for that cycle.
Branding
PPC advertisements appear at the very top of the search engine results pages and on highly visible areas of a site. This makes it easy for people to establish a strong brand presence.
Targeting Facilities
Google has a sophisticated marketing platform that allows marketers to tailor their campaign to their requirements. It is easy to get highly targeted traffic if you understand how the Ads platform works. Our experts make full use of the targeting options provided to ensure you get the right traffic.
Converting Your Leads Into Sales
A great ad paired with a good landing page can easily convert leads to sales. You need an experienced marketer to make sure the copy is optimized, and the landing page provides all the information customers need to get good results.
You can get these benefits and more from a well-managed campaign. Our AdWords experts know this platform like the back of their hand and will create high-performing campaigns for you.
Keyword Research
Your campaign will only be successful if it targets the right keywords. Our experts conduct in-depth research and go beyond keyword tools to find the right ones.
Optimized Campaign Structure
Our experts approach all campaigns systematically. They A/B test different copies to see which ones attract the most attention.
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