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Search Engine Optimization

Did you know that around 93% of all online journeys begin with a search engine and that globally, 39% of all traffic to businesses comes through e-commerce platforms? Search engines have become an essential aspect of the shopping process. People look for product information, read reviews, and conduct thorough research before they spend their money.

The most effective way to influence this decision-making process is to make sure you are their first source of information. That can only happen if you have a strong presence on the first page of the search engine results.

This is what SEO is all about. It is a combination of different strategies that optimize your online presence and help you rank higher on the results pages. The higher you rank, the more traffic you get.

At Identity Solutions, we create focused, streamlined, and precise campaigns to help your website climb the ranks. We make sure you rank on the first page for the most relevant keywords. With the help of our focused SEO strategy, you can soar above your rivals and gain authority in the industry.

SEO Is At The Core Of Modern Marketing

Search engines like Google want to provide their users with the most valuable and relevant information. Websites that provide the most current information and the best user experience rank high on the results pages. SEO is the process of optimizing a website to ensure it offers the best user experience.

At the core, SEO is a strategy that improves the quality of your website and online presence. This forms the foundation for all the other digital marketing campaigns you implement. If you have an optimized site, your PPC ads will have lower bounce rates. When you have a good link profile and high-authority websites in your industry trust you, customers will be more likely to purchase your products or services.

SEO influences everything you do, which is why it is crucial to set a rock-solid foundation with this strategy.

Get Dedicated Experts For Your SEO Campaign

You can only entrust this vital marketing aspect to experienced professionals. Our team has worked in this industry for several years now and knows how to get the best results. Here are some reasons why we stand apart from everyone else in this industry:

1. Tailored Campaigns

In modern digital marketing, there is no concept of one-size fits all. The Internet and marketing technology have made it possible for us to create highly customized SEO campaigns for our clients. We take full advantage of the resources available to us to create a successful strategy. Our team will collect first-hand information from your website as well as big data from trustworthy sources. We will take time to understand your industry, customers, products or services, and competitors.

This information helps us craft a campaign that is uniquely suited to your requirements and goals. A customized campaign is designed to deliver maximum ROI with minimum investment.

2. Focus on Customers

We are a customer oriented company and value honesty. Our policy is to always remain open and straightforward with clients. This is important in an industry that is full of sophisticated marketing strategies and multiple options. It is easy for people to be unsure and spend more money than they need to on marketing strategies. Our team will explain every aspect of SEO, and how to it impacts you. They will help you understand the strategy so you can make informed decisions regarding your campaigns.

We always have your best interests at heart and focus on building a relationship of trust. Our goal is to become long-term partners with clients to create a successful, prominent brand.

4. Dominating The First Page

Many marketers focus their campaigns on gaining the number one ranking. They craft SEO strategies designed to make the client's website the first link on the SERP. While this is a great goal, it is no longer enough to bring in traffic. Our team focuses on dominating the first page with multiple results.

Research suggests that search engine users are willing to skip the first link if they don’t find it appealing. We make sure you have multiple links with rich snippets to attract attention. All our campaigns are designed to hit two birds with one stone. We aim to reach the No.1 spot and dominate the first page at the same time.

5. Transparency

SEO is a subtle strategy that takes some time to show results. Most clients expect to see visible changes in their traffic and profits immediately, but it can take anywhere between 6 to 9 weeks to see any movement in the rankings. However, we don’t leave you in the dark during this process. Our team provides detailed reports on the campaign so you can keep a close eye on your investment.

Our detailed analytics reports provide insight into website traffic, rankings, and ROI. We don't hide anything in the reports and make sure all of the information is presented straightforwardly. The data will clearly show whether your campaign is performing according to your expectations and help you make decisions based on facts.

What’s Included In SEO?

SEO is a combination of different strategies that work together to improve the quality of your website. Some of the most critical techniques used include:

  • Keyword Research – Our team will carefully analyze your current keywords list to see which ones perform well and which ones don’t rank high enough to bring in good traffic. We will conduct our research to find new and effective keywords that target users based on intent.
  • Technical SEO – Our technical SEO strategy focuses on improving website speed, mobile performance, structure, URL, metadata, and titles. All of these components have a significant impact on the site's overall ranking.
  • Content Writing – Content writing is a critical aspect of SEO. We include the most relevant keywords in the content to draw more traffic. Our team also creates informative content to attract backlinks from high-authority websites.
  • Link Building – Link building is one of the three most important ranking signals. Google will rank your website based on the number of inbound links from high-authority websites. We will use white hat techniques to get links from reputable platforms in your industry.

Our team uses highly effective and proven strategies to craft a campaign for our clients. If you want to know more about us, don’t hesitate to call Identity Solutions today.

web_logo_stickIdentity Solutions
P.O Box 117
Harleysville, PA 19438
Phone:(267) 291-4SEO (4736)