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	<title>Identity Solutions - Harleysville, PA</title>
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		<title>Google&#8217;s Penguin Update</title>
		<link>http://identitypa.com/googles-penguin-update/</link>
		<comments>http://identitypa.com/googles-penguin-update/#comments</comments>
		<pubDate>Wed, 02 May 2012 17:26:56 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=861</guid>
		<description><![CDATA[What you need to know about Google&#8217;s latest algo change: protect and improve your rankings! Clearly Google rankings are what counts for your business. The news around the SEO world is about the latest webspam killer update Google launched last week. The so-called Penguin update aims at de-ranking sites using spammy SEO techniques and now website [...]]]></description>
			<content:encoded><![CDATA[<h1><img class="alignright" src="http://images.nationalgeographic.com/wpf/media-live/photos/000/005/cache/emperor-penguin_521_600x450.jpg" alt="" width="360" height="270" />What you need to know about Google&#8217;s latest algo change: protect and improve your rankings!</h1>
<p>Clearly Google rankings are what counts for your business. The news around the SEO world is about <strong>the latest webspam killer update Google launched last week.</strong></p>
<p>The so-called Penguin update aims at de-ranking sites using spammy SEO techniques and now website owners are wondering what to do to avoid losing their hard-earned Google positions or recover from the changes that&#8217;ve hit their sites.</p>
<p>Follow these instructions to survive Google update unaffected.</p>
<h2>How to proof your site against Google penalty?</h2>
<p>In short, the anti-spam Google&#8217;s combat lies on two basic aspects &#8211; content and backlinks. So here&#8217;s what must be cut out matching Google&#8217;s new sense of quality 100%:</p>
<p><strong>Your pages content:</strong></p>
<ul>
<li>not stuffed with too many keywords</li>
<li>unique</li>
</ul>
<p><strong>The backlinks pointing to your site:</strong></p>
<ul>
<li>natural (not looking artificially built)</li>
<li>coming from quality websites</li>
</ul>
<p>But how much is not too much? How do you know for sure, how many keywords will keep your pages relevant but not keyword-stuffed? What backlinks will inject the rank-boosting link juice into your site, without causing Google rage?</p>
<p>Call us at 267-242-7756 for a site evaluation.</p>
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		<title>How Pinterest Is Becoming the Next Big Thing in Social Media for Business</title>
		<link>http://identitypa.com/how-pinterest-is-becoming-the-next-big-thing-in-social-media-for-business/</link>
		<comments>http://identitypa.com/how-pinterest-is-becoming-the-next-big-thing-in-social-media-for-business/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 11:56:06 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=852</guid>
		<description><![CDATA[The online &#8220;pinboard&#8221; is driving a serious amount of traffic and suddenly grabbing everyone&#8217;s attention as the next big social media application.  Read the full article at http://www.entrepreneur.com]]></description>
			<content:encoded><![CDATA[<p><a href="http://identitypa.com/wp-content/uploads/2012/02/pinterest_next_big_thing.jpg"><img class="alignright size-full wp-image-853" title="pinterest_next_big_thing" src="http://identitypa.com/wp-content/uploads/2012/02/pinterest_next_big_thing.jpg" alt="" width="330" height="211" /></a>The online &#8220;pinboard&#8221; is driving a serious amount of traffic and suddenly grabbing everyone&#8217;s attention as the next big social media application.  Read the full article at <a href="http://www.entrepreneur.com/article/222740?utm_source=twitterfeed&amp;utm_medium=twitter&amp;utm_campaign=Feed%3A+entrepreneur%2Fsalesandmarketing+%28Entrepreneur%3A+Sales+and+Marketing%29">http://www.entrepreneur.com</a></p>
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		<title>DTS-Website Development</title>
		<link>http://identitypa.com/dts-website-development/</link>
		<comments>http://identitypa.com/dts-website-development/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 23:24:38 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=814</guid>
		<description><![CDATA[About DelVal Technology Solutions DTS is a leading information technology services company located in Southeastern Pennsylvania with regular service territory including Pennsylvania, New York, New Jersey, and almost everywhere in between. About the project WTS called Identity Solutions for an innovative logo design and modern website development project utilizing WordPress. Beyond that our Graphic Design [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://identitypa.com/wp-content/uploads/2011/09/website-development-dts.jpg"><img class="aligncenter size-full wp-image-818" title="website-development-dts" src="http://identitypa.com/wp-content/uploads/2011/09/website-development-dts.jpg" alt="" width="600" height="300" /></a></p>
<p><strong>About DelVal Technology Solutions</strong></p>
<p>DTS is a leading information technology services company located in Southeastern Pennsylvania with regular service territory including Pennsylvania, New York, New Jersey, and almost everywhere in between.</p>
<p><strong>About the project</strong></p>
<p>WTS called Identity Solutions for an innovative logo design and modern website development project utilizing WordPress. Beyond that our Graphic Design services extended to create their business cards, letterhead, envelopes and embroidered apparel.</p>
<p>For more information and to view the full size visit <a href="http://www.dtsolutions.com/">http://www.dtsolutions.com/</a></p>
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		<title>Wehrungs &#8211; Website Development</title>
		<link>http://identitypa.com/website-development-wehrungs/</link>
		<comments>http://identitypa.com/website-development-wehrungs/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 17:29:08 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=795</guid>
		<description><![CDATA[About Wehrungs Lumber Wehrung’s Lumber &#38; Home Center is a family owned and run business. They pride themselves on a dedication to customer service and support of the community. They have been in business at the present location since 1986. Before moving to Rt. 611 and becoming a full service lumberyard and home center, located [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Wehrungs Lumber - Website Development" src="http://identitypa.com/wp-content/uploads/2011/08/wehrungs_website.jpg" alt="website development,wordpress" width="600" height="300" /></p>
<p><strong>About Wehrungs Lumber</strong></p>
<p>Wehrung’s Lumber &amp; Home Center is a family owned and run business. They pride themselves on a dedication to customer service and support of the community. They have been in business at the present location since 1986. Before moving to Rt. 611 and becoming a full service lumberyard and home center, located across Durham Road and served only as a contractor supply store.</p>
<p>Wehrung’s is a lumber and millwork supplier, with an enclosed drive-thru lumberyard, as well as a retail home center. They have everything you need to build a home – from the lumber to the light bulbs. Improvements and renovations are made easy with the help of a knowledgeable and experienced staff. Kitchen Design and Rental Centers are just a few of the departments that provide their customers with the best service and products possible.</p>
<p><strong>About the project</strong></p>
<p>Wehrung’s Lumber &amp; Home Center called Identity Solutions for an innovative website development project utilizing WordPress.</p>
<p>For more information and to view the full size visit <a href="http://www.wehrungs.com/" target="_blank">http://www.wehrungs.com/</a></p>
]]></content:encoded>
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		<title>Quantum &#8211; Truck Lettering</title>
		<link>http://identitypa.com/quantum-truck-lettering-2/</link>
		<comments>http://identitypa.com/quantum-truck-lettering-2/#comments</comments>
		<pubDate>Sat, 27 Nov 2010 12:43:25 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Truck Lettering]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=555</guid>
		<description><![CDATA[Quantum Landscape contacted Identity to revitalize and create a memorable image on their beautiful Peterbilt. We used digital printed vinyl to create a dimensional look on the side of this Peterbilt.]]></description>
			<content:encoded><![CDATA[<p><a href="http://identitypa.com/wp-content/uploads/2010/11/quantum_truck.png"><img class="size-full wp-image-556 alignnone" title="Quantum Peterbilt" src="http://identitypa.com/wp-content/uploads/2010/11/quantum_truck.png" alt="Landscape Truck Lettering" width="600" height="300" /></a></p>
<p>Quantum Landscape contacted Identity to revitalize and create a memorable image on their beautiful Peterbilt. We used digital printed vinyl to create a dimensional look on the side of this Peterbilt.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Keystone &#8211; Web Design/CMS</title>
		<link>http://identitypa.com/keystone-website-designcms/</link>
		<comments>http://identitypa.com/keystone-website-designcms/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 19:16:47 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=542</guid>
		<description><![CDATA[Keystone Clinical Studies is an independent clinical research site, established in 2003, located at 2460 General Armistead Ave., Suite 300, Norristown, PA, within commuting distance from Philadelphia. We are passionate about helping to bring new medications to help improve the quality of life for millions of patients suffering from diseases of the Central Nervous System. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://identitypa.com/wp-content/uploads/2010/11/web_key.jpg"><img class="alignnone size-full wp-image-545" title="web_key" src="http://identitypa.com/wp-content/uploads/2010/11/web_key.jpg" alt="website design, wordpress cms" width="600" height="300" /></a></p>
<p>Keystone Clinical Studies is an independent clinical research site, established in 2003, located at 2460 General Armistead Ave., Suite 300, Norristown, PA, within commuting distance from Philadelphia.</p>
<p>We are passionate about helping to bring new medications to help improve the quality of life for millions of patients suffering from diseases of the Central Nervous System. Clinical trials are required to test the safety and efficacy of a new drug, typically conducted in four phases.</p>
<p>Visit Keystone <a href="http://keystoneclinicalstudies.com/" target="_blank">Clinical Studies</a></p>
]]></content:encoded>
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		<title>Understanding your website goals</title>
		<link>http://identitypa.com/understanding-your-website-goals/</link>
		<comments>http://identitypa.com/understanding-your-website-goals/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 10:45:43 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=537</guid>
		<description><![CDATA[There are so many companies these days utilizing the internet as a marketing resource that you need to really understand what your goals as a company are. It’s not good practice to look at the competition and copy what they are doing you need to focus on what is a positive strategy for your company. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://identitypa.com/wp-content/uploads/2010/10/goals_pic.jpg"><img class="aligncenter size-full wp-image-539" title="Goals_Pic" src="http://identitypa.com/wp-content/uploads/2010/10/goals_pic.jpg" alt="Website Goals, Internet Marketing" width="425" height="156" /></a></p>
<p>There are so many companies these days utilizing the internet as a marketing resource that you need to really understand what your goals as a company are. It’s not good practice to look at the competition and copy what they are doing you need to focus on what is a positive strategy for your company.</p>
<p><strong>What is the main purpose you have a website:</strong></p>
<p><strong>Leads</strong>: I speak to people every day that tell me their goal is to acquire leads from their site but yet they only have 1 contact form and the phone numbers are difficult to find. Consider a significant call to action strategy. Why would we not put a contact form on every page and your phone number and email address in <strong>bold</strong> both on the header and footer of your site? We need potential clients to be able to contact us anytime and anywhere they see something that motivates them.</p>
<p><strong>Ecommerce: </strong>This is a different animal<strong> </strong>as traditional websites are more about information, ecommerce sites are about products and user experience. Here you have to make sure the site is easily searchable and that the site is easy and safe to buy from. Using the right ecommerce application will also allow for you to cross sell on certain pages and moving forward add a social component to your site, with facebook having over 500 million users social is definitely something that needs to be considered.</p>
]]></content:encoded>
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		<title>Landis &#8211; Website Design/CMS</title>
		<link>http://identitypa.com/landis-website-designcms/</link>
		<comments>http://identitypa.com/landis-website-designcms/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 14:09:59 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=452</guid>
		<description><![CDATA[Landis Block &#38; Concrete is a family-owned business, established in 1942. Landis has grown to accommodate commercial contractors and homeowners with a vast array of stone, block and concrete products as well as other building materials. Visit their website]]></description>
			<content:encoded><![CDATA[<p>Landis Block &amp; Concrete is a family-owned business, established in 1942. Landis has grown to accommodate commercial contractors and homeowners with a vast array of stone, block and concrete products as well as other building materials.</p>
<p><a href="http://www.landisbc.com" target="_blank">Visit their website</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B&amp;W &#8211; Website Design/CMS</title>
		<link>http://identitypa.com/bw-website-designcms/</link>
		<comments>http://identitypa.com/bw-website-designcms/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 14:08:09 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=449</guid>
		<description><![CDATA[Founded in 1978, Benner &#38; White has built upon a reputation of quality and performance. Consistently completes jobs on time and on budget Brings the architects vision to life Exceeds expectations of craftsmanship Demonstrates strong teamwork with GC’s, architects, engineers and project managers. Superior merit shop service Talent, Vision, and Experience are the hallmarks of Benner [...]]]></description>
			<content:encoded><![CDATA[<p>Founded in 1978, Benner &amp; White has built upon a reputation of quality and performance.</p>
<ul>
<li>Consistently completes jobs on time and on budget</li>
<li>Brings the architects vision to life</li>
<li>Exceeds expectations of craftsmanship</li>
<li>Demonstrates strong teamwork with GC’s, architects, engineers and project managers.</li>
<li>Superior merit shop service</li>
</ul>
<p>Talent, Vision, and Experience are the hallmarks of Benner &amp; White.</p>
<p>Specializing in:</p>
<ul>
<li>Metal studs and wood studs</li>
<li>Drywall</li>
<li>Interior wall treatments</li>
<li>Insulation</li>
<li>Finish carpentry</li>
<li>Interior/Exterior Cladding</li>
<li>Acoustical ceilings</li>
<li>EiFS</li>
</ul>
<p><a href="http://www.bennerwhite.com/" target="_blank">Visit their website</a></p>
]]></content:encoded>
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		<title>AMC &#8211; Website Design</title>
		<link>http://identitypa.com/amc-website-design/</link>
		<comments>http://identitypa.com/amc-website-design/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 14:04:57 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://identitypa.com/?p=444</guid>
		<description><![CDATA[AMC Nursery &#38; Landscaping, Inc. is a full service landscape and hardscape company located in soudeton, pa. Visit their website]]></description>
			<content:encoded><![CDATA[<p>AMC Nursery &amp; Landscaping, Inc. is a full service landscape and hardscape company located in soudeton, pa.</p>
<p><a href="http://www.amclandscape.net/" target="_blank">Visit their website</a></p>
]]></content:encoded>
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